The long-term renter, who has just celebrated its 30th anniversary, reveals its brand new signature: “For the many journeys in life”. An evolution that prefigures a change of strategy.

Arval has just celebrated its 30th anniversary. On this occasion, the long-term renter, who wants to be ” privileged witness of the evolutions of the company in the field of mobility “, decided to evolve its brand signature. The slogan “We care about cars. We care about you “ is thus replaced by ” For the many journeys in life “ . The message is as follows: Arval no longer intends to be a mere provider of services vehicles but a global player in mobility. “We want to offer our customers mobility solutions that are simple, fluid, complete and perfectly adapted to their needs,” confirms Alain Van Groenendael , President and CEO of Arval for almost a year.

This announcement is obviously only the first stone of a larger building. A new positioning of the company, a subsidiary of BNP Paribas, should be announced at the end of the first quarter of 2020. ” Caring for our customers and advising them is part of our DNA, but talking about cars is now a vision too much. Restrictive of our activity, adds Alain Van Groenendael.Our  ambition is to support our customers throughout their journeys, whatever the mobility solution they need and whatever the moment of their life. Appointment is made in a few months.